Brand Identity
The Challenge
"Every great solution begins with a deep understanding of a complex problem. For Kouture By Coleman, we had to rethink the entire digital experience from the ground up."
Services Used
- Custom Development
- UI/UX Strategy
- Market Integration
The Solution
Kouture by Coleman is a contemporary fashion brand built on elegance, confidence, and refined craftsmanship. The brand identity reflects a balance between modern luxury and timeless style, positioning Kouture by Coleman as a label for individuals who value quality, sophistication, and self-expression.
The visual identity is bold yet graceful, combining clean typography with a refined color palette that communicates exclusivity and confidence. Every design element—from the logo to the supporting visuals was crafted to feel premium, expressive, and fashion-forward. The brand voice is poised and aspirational, speaking to a clientele that appreciates both trend and tradition.
Kouture by Coleman’s identity was designed to stand out in the fashion space while remaining versatile across digital platforms, lookbooks, packaging, and runway presentations. The result is a cohesive brand presence that embodies confidence, style, and modern African luxury.
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